Leadership & Vision
Meet the founder behind Fajar Al Nada's journey of premium baking and spice manufacturing.
Muhammed Abdurahiman
Founder & CEO, Fajar Al Nada KSA
With over 20 years of experience in the Middle East food and FMCG distribution sector, Muhammed Abdurahiman established Fajar Al Nada in 2008 with a clear objective: to modernize traditional bakery and spices powder manufacturing while retaining their authentic taste.
His management philosophy prioritizes food hygiene, technological packaging innovations, and employee safety above all. Under his strategic guidance, what started as a premium bakery and spice mill has expanded into a leading regional brand supplying major retail chains in Saudi Arabia and the GCC.
"Traditional food holds a special place in the hearts of families. When we founded Fajar Al Nada, we committed to an uncompromising promise: Ensuring Quality. That means if we cannot make it with absolute hygiene and pure ingredients, we do not make it at all."
Innovation in Tradition
We constantly modernize manufacturing setups to minimize human contact and extend shelf lives without using artificial preservatives.
Client Satisfaction
We work hand-in-hand with wholesale partners, hotels, and retail channels to customize pack sizes and taste profiles.
Global Compliance
Adhering to world class standards ensures that our traditional bakery and spices can proudly represent Saudi manufacturing internationally.
Founder's Journey Timeline
Building the pillars of premium bakery and spice exports
Inception & Focus
Setting up Fajar Al Nada with a focus on premium baking and quality spice grinding.
Technological Expansion
Introduced advanced packaging machinery to prevent product degradation.
Regional Export Vision
Established export deals with major retail chains in Saudi Arabia, Oman, and Bahrain.
Vision 2030 Sustainability
Transitioned to sustainable packaging and clean raw materials, targeting international wellness audits.